Visual Merchandising: Creating Captivating In-Store Experiences

Let's have a look these popular data:

• 93% of shoppers say that visual merchandising is an important factor in their purchase decisions.
• 68% of shoppers say they are more likely to enter a store with attractive window displays.
• 80% of shoppers say that they are more likely to buy a product if it is displayed prominently by visual merchandising.

Visual merchandising is the art of designing and implementing product displays and shopping experiences that delight customers and maximize sales. This course will teach you the principles and techniques of visual merchandising, from designing store layouts to creating effective window displays. You will also learn how to use mannequins, display fixtures, lighting, and color to create visually appealing and engaging displays.

Learning Outcomes:

• Develop a solid understanding of the principles and theory of visual merchandising.
• Acquire effective product management techniques to maximise sales and customer satisfaction.
• Master merchandise and inventory management strategies for efficient operations.
• Analyse inventory data to make informed decisions and optimise stock levels.
• Create compelling visual merchandising strategies that align with business goals.
• Harness consumer behaviour insights to enhance visual merchandising decisions.

Visual merchandising is a strategic and creative process that enhances the shopping experience, increasing customer satisfaction and loyalty. It influences customers' perceptions, emotions, and behaviours, and helps retailers differentiate themselves from competitors. visual merchandising course covers various aspects of visual merchandising, such as store design, window display, signage, lighting, colour, texture, space, balance, harmony, and more.

It is designed for anyone interested in learning or improving their skills in this field, providing practical tips and insights from real-life examples and case studies.

Curriculum Breakdown:

• Module 01: What is Visual Merchandising
• Module 02: What Does a Visual Merchandiser Do?
• Module 03: Designing Stores
• Module 04: Designing Exteriors
• Module 05: Designing Interiors
• Module 06: Mannequins in Visual Merchandising
• Module 07: Display Fixtures
• Module 08: Difficulties in Visual Merchandising

This course is for anyone who wants to learn about visual merchandising, including:

• Retail store owners and managers
• Marketing professionals
• Entrepreneurs
• Anyone who wants to create a more visually appealing and engaging shopping experience for their customers.

visual merchandising course will help you to pursue a range of career paths, such as:

• Visual Merchandiser: £18,000 - £30,000 per year
• Merchandising Coordinator: £20,000 - £35,000 per year
• Merchandise Planner: £25,000 - £45,000 per year
• Retail Buyer: £30,000 - £50,000 per year
• Merchandising Manager: £40,000 - £70,000 per year
• Head of Merchandising: £60,000 - £100,000 per year

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Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99